Kungfood

About This Project

Who can go past a large, juicy dumpling packed with flavour? Not many, as our Brand Ambassadors found out during a nationwide in-store campaign aimed at increasing Kungfood’s brand recognition. Utilising sampling across all three major supermarket banners, Countdown, New World and Pak n Save, demonstrators pan-fried these delicious, New Zealand-made morsels in front of increasingly hungry-for-more customers.  

The result? After taste-testing the moreish bites, the sales conversion rate from sampling to sales were high.