About

Generalist {jen-er-uh-list}

May refer to a person with a wide array of knowledge. The opposite of which is a specialist. wikipedia-w-logo

The Generalist was set up in 2012 however we have 20 years of experience in promotional work, having set up one of NZ’s largest promotional companies (Product Placement, since sold). Rebecca and Linda have worked on over 1,300 campaigns (each) nationwide, and that’s being conservative!

We are very excited about our jobs. We get to work with some fantastic brands and show consumers what they are missing out on by introducing them to new and improved products!

The Generalist will over deliver on your expectations and work with you to develop the systems and strategies that work best for your campaign.
We are ‘boutique’ style of business, giving us a specialised edge over our competitors.

Don’t take our word for it here’s what our clients have to say:

94% OF OUR CLIENTS SAY THAT WE GO ABOVE AND BEYOND THE CALL OF DUTY0%
95% OF OUR CLIENTS SAY WE DOUBLED SALES RESULTS FROM PREVIOUS PROMOTIONAL COMPANIES0%
100% SAY WE ARE MORE PROACTIVE THAN OTHER PROMOTIONAL COMPANIES THEY HAVE WORKED WITH0%
90% SAY WE ARE MORE COST EFFECTIVE THAN THEIR PREVIOUS PROMOTIONAL COMPANIES0%
95% SAY WE ARE MORE CREATIVE WHEN IT COMES TO IDEAS AND EXPERIENTIAL ACTIVATIONS THAN PREVIOUS PROMOTIONAL COMPANIES THEY HAVE WORKED WITH0%

At The Generalist we are born connectors and according to Malcolm Gladwell (author of the Tipping Point) we are a rare breed!

``Connectors are people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional and economic circles and make a habit of introducing people who work or live in different circles.