There are a number of different activities you can conduct outside of the store to build profile and awareness. Experiential campaigns bring a product to life. They need to be creative, they need to be eye-catching and they should be innovative. It’s about creating a connection between your brand and your customer.
Often part of a broader PR mix, experiential campaigns are rolled out at ‘street level’.
Sampling at key traffic areas is a great way to get people’s attention and can be undertaken at traffic lights, bus stops, train stations and other high traffic areas.