Cinderella

About This Project

In November-December 2019, our enthusiastic brand ambassadors successfully showcased the new Cinderella ‘Better Bakes’ range to consumers in North Island, New Zealand, supermarkets. Twenty-two instore sampling sessions were undertaken over the campaign period.

Samples were pre-made by designated bakers then offered to customers to sample.

A 17% conversion rate resulted from these sessions which is a fabulous result for a new specialist product!