Kungfood

About This Project

Who can go past a large, juicy dumpling packed with flavour? Not many, as our Brand Ambassadors found out during a nationwide in-store campaign aimed at increasing Kungfood’s brand recognition. Utilising sampling across all three major supermarket banners, Countdown, New World and Pak n Save, demonstrators pan-fried these delicious, New Zealand-made morsels in front of increasingly hungry-for-more customers.  

The result? After taste-testing the moreish bites, the sales conversion rate from sampling to sales were high.  

28135

Customers reached out to over campaign period

25090

Samples given out over campaign period

Category
Instore