About this project:
In July 2019, our fabulous Lee Kum Kee brand ambassadors successfully showcased Lee Kum Kee ‘Ready Sauces’ and their new Slow Cooker range to members of the public attending the Cadbury Netball Series! Just under 4000 samples and equally coupons, were distributed across the 4 day event!
The Lee Kum Kee brand is well recognised across New Zealand but our goal was to increase brand awareness and the ladies certainly did just that!
Ambassadors were located in key foot traffic areas around the Pulman Arena. Engagement was high as the public were excited to receive a free sample from such a highly regarded brand.
The Silver Ferns were just as happy as the public to receive a sample! Many expressed their love of Lee Kee Kum products and some even posed for a photo holding up their Lee Kum Kee goodies! This was an unexpected bonus for Lee Kum Kee!