McCain, Oh My Veg

About This Project

About this project:

In May 2019, renowned frozen food brand, McCain, launched a new product range called ‘Oh My Veg’ in supermarkets across New Zealand. Our superstar Brand Ambassadors were tasked with the exciting roll of introducing shoppers to this innovative and tasty meal solution!

200 sessions were completed throughout New Zealand where around 20,000 customers sampled delicious morsels of different variants within the new range! Customer engagement was extremely high with an average of 60 packs sold per session!

Ah McCain, you’ve done it again!