Nutra Life

Category
Experiential
About This Project

To create quality engagement with trusted New Zealand healthcare brand Nutra Life’s new Kyolic Aged Garlic Extract, we sent a team of Brand Ambassadors to select golf clubs and shopping malls in Auckland, targeting a key market of older, health-conscious consumers.  

Each Ambassador was equipped with sample-sized product packs, along with an Omron blood pressure monitor. Through active engagement, they were able to take and record willing consumer’s blood pressure levels. Each participant was then encouraged to take the six-week sample product challenge, to authentically demonstrate how Kyolic Aged Garlic Extract can naturally aid in high blood pressure reduction.  

The results spoke for themselves. Following 60 hours of promotional activity, there was a spike in retail sales.

1366

Customers reached out to over campaign period

1060

Samples given out over campaign period