About Us
With over 20 years of combined experience in the promotional sampling industry, our team knows how to create campaigns that truly connect.
We’re a small, dedicated team who love what we do and take a hands-on approach to every project. By working closely with our clients, we help shape smarter brand strategies and create meaningful connections with the right audience.
From in-store product sampling to outdoor and experiential activations, we focus on delivering campaigns that are seamless, memorable, and effective. As a boutique agency, our agility and attention to detail give our clients an edge that larger providers simply can’t match.
Part of HYPER
In 2026, New Zealand’s leading FMCG marketing and media company, HYPER, acquired The Generalist Promo to form HYPER Activate, one of the final pieces in the puzzle that now makes up the country’s most innovative and capable retail marketing machine.
By bringing together creative, retail media, technology, experiential and field services under one roof, HYPER has become a multi-faceted powerhouse, delivering genuine competitive advantage for many of New Zealand’s leading brands and retailers.
Extended Services
HYPER’s service ecosystem extends beyond activation into a broader range of value added services for FMCG brands and retailers. Let us help you maximise your opportunity to engage and convert customers.
