Westfield Mall Activation

The Generalist Promo represented McCain Rustica Pizza at Westfield Albany Mall in Auckland.
The interactive activation achieved outstanding results and shoppers were eager to be part of the action.
The New World Albany supermarket reported a huge uplift in sales of Rustica Sourdough pizzas over the seven day period and they supported the promotional activity completely. Customers were coming back to the Rustica kiosk saying that New World had sold out of stock!
Over the seven day period, the following statistics were recorded:
1,100 pizzas served
17,600 slices sampled
18,000 + customers spoken to
10,000 $2 off coupons given to shoppers

Outdoor Sampling

The Generalist Promo represented myrkl at various popular outdoor locations across Auckland City. Our brand ambassadors wore angel wings and a halo to attract attention and look as if they were Angel’s giving away a miracle supplement – myrkl!
The myrkl outdoor sampling gave members of the public the opportunity to be introduced to this exciting new product that has hit the New Zealand market.
Free sample packs myrkl were handed out to people at Auckland’s Viaduct, Britomart and Ponsonby Road.
Over 4900 people were spoken to about myrkl.
A total of 5,000 sample packs were handed out.
Very few people were familiar with myrkl, but many were very excited about it after hearing more information and were eager to try it!

Outdoor Sampling

The Generalist Promo represented Fisherman’s Friend at various popular outdoor locations across Auckland.
Brand ambassadors wore a branded usherette tray which held the samples which enabled them to be able to have their hands free while engaging with the public.
The Fisherman’s Friend outdoor sampling gave members of the public the opportunity to be introduced or reacquainted with the brand.
Free sample packs of the Peppermint Flavoured mints were handed out to people at Auckland parks, beaches, concerts and busy hot-spots.
Over course of the activation, the following statistics were recorded:
Over 6000 people were spoken to about Fisherman’s Friend.
Estimated 12,000 sample packs were handed out.
Most people were familiar the Fisherman’s Friend brand and were really excited to take a free sample.

Westfield Mall Activation

The Generalist Promo represented NOM at Westfield Albany in Auckland. The interactive activation achieved outstanding results and shoppers were eager to sample the new NOM phenomenon.
Westfield Albany was a perfect location for NOM to undertake their second mall sampling activation as it was an ideal place to attract new NOM customers.
Many customers were coming back to the NOM kiosk after trying a sample, saying that they had gone on to purchase NOM from a supermarket.
Over 11,500 NOM Mochi sampled (compared to 16,200 at Newmarket)
Over 10,900 NOM Double Dipped Almonds sampled (compared to 14,700 at Newmarket)
10,000 + customers spoken to (compared to 12,000 at Newmarket)
Estimated over 8000 $1 off coupons given to shoppers

Outdoor Sampling

The Generalist Promo represented Tongue n Cheek Holy Aioli at various popular outdoor locations across Auckland.
Brand ambassadors wore a branded usherette tray which held the samples and discount vouchers and enabled them to be able to have their hands free while engaging with the public.
The Tongue n Cheek Holy Aioli outdoor sampling gave members of the public the opportunity to be introduced to the brand.
Free sample packs of the Original Flavoured Holy Aioli alongside a $1 off voucher to encourage purchase, were handed out to people at Auckland parks, beaches, concerts and busy hot-spots.
Over course of the activation, the following statistics were recorded:
Over 3500 people were spoken to about Tongue n Cheek Holy Aioli.
Estimated 8,000 sample packs were handed out.
Very few people were familiar with the TnC Holy Aioli brand but many were interested in taking samples and vouchers. Towards the end of the activation more people were familiar with the brand and were keen to purchase in store.

WOW Outdoor Sampling

The Generalist Promo represented Graze Good Snacks at Wellington’s Waterfront, mainly targeting members of the public heading to the World of Wearable Art’s Show.
Brand ambassadors wore a branded usherette tray which held the samples and discount vouchers and enabled them to be able to have their hands free while engaging with the public.
The Graze outdoor sampling gave members of the public the opportunity to be introduced to the brand.
Free sample packs of the Graze Berry Dusted Chocolate Almonds were handed out which also had a $1 OFF coupons attached to the bottom of the packet to encourage purchase at store level.
During the campaign, the following statistics were recorded
Over 15,000 people were spoken to
Approximately 20,000 Skinny Dipped Almonds were given to Wellington locals and visitors.

Activation

From Dec 20th – 25th 2021, The Generalist Promo undertook an outdoor campaign to introduce the public to the new range of NOM Mochi and Double Dipped Almonds.
The interactive activation achieved fantastic results and everyone was eager to try the phenomenal new NOM products.
The team were out and about all over busy hot spots throughout Auckland in a branded vehicle with a branded trailer attached full of product samples.
Over the five day period, the following statistics were recorded:
2500 Retail Boxes of Mochi Sampled
Over 15,000 individual Mochi sampled
Over 6000 25g sample packs of Double Dipped Almonds Sampled
Over 9000 people spoken to
9000 $1 off coupons given out

Outdoor Sampling

The Generalist Promo represented Finery 0.0% Cocktails at various popular outdoor locations across Auckland City. Our brand ambassadors wore white branded caps and t-shirts while pulling a chilly bin each full of Finery 0.0% Spritz cans to hand out to members of the public.
The Finery outdoor sampling gave members of the public the opportunity to be introduced Finery 0.0% Cocktails.
Free cans of product were handed out to people at Auckland’s Viaduct, Britomart and Ponsonby Road along with a $2.50 OFF coupon to encourage purchase at store level.
Over 4 days of outdoor sampling sessions the following statistics were recorded:
Roughly 1200 people were spoken to about Finery.
Just over 1900 cans of Finery 0.0% were handed out to members o the public.