In-Store Product Sampling
Case Studies
KUNGFOOD
In-Store Sampling
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The Generalist Promo represented KUNGFOOD at Countdown and Foodstuffs stores Nationwide.
A total of 24 x Foodstuffs and 16 x Countdown sessions were completed. This resulted in a total of 40 sessions and 160 demonstration hours undertaken in total.The KUNGFOOD Feb 2024 campaign gave shoppers the opportunity to be introduced or reacquainted with the delicious KUNGFOOD range which included the Sensational Spring Rolls, Big Dumpling and Fluffy Steam Buns.
Our demonstrators were equipped with a fabulous new appliance which enabled them to prepare air-fried and steamed samples in one session. -
Over 40 sessions, there were 5,217 KUNGFOOD samples given to customers.
$1 off and $2 off vouchers were also given to customers which proved to be a helpful selling tool.
Campaign Sales Conversion: 28%
New Zealand Avocado
In-Store Sampling
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The Generalist Promo represented New Zealand Avocado at New World and Countdown stores Nationwide. In-Store demonstrations took place from August 9th – Sept 21st 2023.
A total of 45 sessions were completed, which were 21 New World and 24 CD sessions. This resulted in a total of 202.5 demonstration hours undertaken in total.
The New Zealand Avocado campaign gave shoppers the opportunity to be introduced to the many ways that NZ Avocados can be enjoyed. The Amazing Anytime booklets were a fantastic addition to this activity.
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A total of 45 sessions were completed, which were 21 New World and 24 CD sessions. This resulted in a total of 202.5 demonstration hours undertaken in total.
Campaign Sales Conversion: 87%
NOM Mochi Bites
In-Store Sampling
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The Generalist Promo represented NOM Mochi Bites at Countdown and Foodstuffs stores Nationwide. In-Store demonstrations took place from Nov 28th – Dec 23rd 2023.
A total of 55 x Foodstuffs and 37 x Countdown sessions were completed. This resulted in a total of 92 sessions and 368 demonstration hours undertaken in total.
The NOM Mochi Bites activation gave shoppers the opportunity to be introduced to the delicious NOM range including the new Summer Fruit Mix flavour. $1 off vouchers were also given to customers which were very well received by shoppers.
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A total of 55 x Foodstuffs and 37 x Countdown sessions were completed. This resulted in a total of 92 sessions and 368 demonstration hours undertaken in total.
Campaign Sales Conversion: 17%
McCain Pub Style Fries
In-Store Sampling
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The Generalist Promo represented McCain Pub Style Fries in Countdown stores Nationwide.
A total of 91 x Countdown sessions were completed. This resulted in a total 364 demonstration hours undertaken in total.
The McCain Pub Style Fries campaign gave shoppers the opportunity to be introduced to the delicious Pub Style range. $1 off vouchers were also given to customers which proved to be a helpful selling tool.
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Over the promo period, the following statistics were recorded:
Over 11,000 + customers spoken to in-store.
Roughly 16,000 $1 off coupons given to shoppers.
Over 11,000 Pub Fries samples given to customers.
Campaign Sales Conversion: 20%
Finery 0.0% Sparkling Cocktails
In-Store Sampling
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The Generalist Promo represented Finery at various New World stores in Auckland and Wellington.
A total of 13 x demonstrations took place at 11 different New World supermarkets. This resulted in a total of 52 live demonstration hours.
The Finery 0.0% Cocktails campaign gave shoppers the opportunity to be introduced to the Finery brand and sample the 0.0% Sparkling Cocktails.
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Over course of the campaign, the following combined statistics were recorded:
Over 1400 people were spoken to about Finery.
Over 1125 shoppers sampled the product.
Bavaria 0.0% Non-Alcoholic Beer
In-Store Sampling
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The Generalist Promo represented Bavaria 0.0% in New World and Pak n Save stores Nationwide.
A total of 30 x 4.5hr sessions were completed in five regions around the country. This resulted in a total of 135 demonstration hours undertaken in total.
The Bavaria 0.0% activation gave shoppers the opportunity to be introduced to the popular 0.0% range. Price promos were running in some stores and the price point of 0.0% in general was considered a good price which was helpful in converting samples into sales.
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Over the promo period, the following statistics were recorded:
Over 2300+ customers spoken to in-store
Over 2100 x 0.0% samples given to customers
McCain Rustica Pizza | Woolworths NZ
In-Store Sampling
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The Generalist Promo represented McCain Rustica at Woolworths stores Nationwide. In-Store demonstrations took place from 22nd February to 11th April 2024.
A total of 70 x Countdown sessions were completed. This resulted in a total of 52 different Countdown stores and 280 demonstration hours undertaken in total.
The Rustica Pizza Countdown Feb 2024 campaign gave shoppers the opportunity to be introduced or reacquainted with the delicious Rustica Pizza range.
Over 70 sessions, there were 9602 Rustica Pizza samples given to customers.
50% OFF vouchers were given to customers which proved to be an amazing selling tool for this campaign.
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Over 70 sessions, there were 9602 Rustica Pizza samples given to customers.
Campaign Sales Conversion: 36%
