Rebecca has owned several of New Zealand’s most successful promotional companies during the last 21 years, and having previously founded one of New Zealand’s largest product sampling businesses, she knows her stuff when it comes to what makes an engaging and results-driven campaign. With a wealth of experience across lifestyle products, she always goes the distance to get great results for clients

Rebecca Purdy


Linda a strong background in the promotional industry, having worked with one of the largest product sampling companies in NZ. She has extensive knowledge and hands-on experience when it comes to directing promo staff, instore work and experiential campaigns. Linda has worked with a vast range of highly impressive clients and continues to grow her books at The Generalist.

Linda Lilley

{National Business Manager}

Jo has worked closely with Rebecca for 12 years, and has insight and experience managing demonstrators, and understands how her teams can best represent the brands we work with. Jo is largely engaged with the Appliance side of the business, working closely with key stores and clients to ensure every campaign is carried out without a hitch.

Jo Woodbury

{Senior Account Manager}

Samantha has 8 years of experience managing promotional campaigns, overseeing regional teams and supervising numerous events. Samantha was a star Brand Ambassador throughout her time at University whilst studying Event Management and Fashion, so she has genuine hands-on experience, and completely understands what it takes to create a memorable brand experience for clients and consumers. Samantha is also a professional vocalist by night so you may even catch her singing our National Anthem at sporting events.

Samantha Toner-Green

{Account Manager}

Brooke is our effervescent, multi-tasking Wonder Woman! Not shy of a challenge, Brooke supports The Generalist team in most areas of the business, making her a valuable asset to Head Office and Clients alike. Brooke has an extensive background in client and customer management, retail, hospitality, accounts and bookkeeping. Also musically gifted and able to play an instrument (or 5), Brooke brings a creative flair to our daily operations.

Brooke Weir

{Account Executive}