Glad

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Instore
About This Project

Working with an iconic New Zealand brand and a widely recognised product, Glad’s Cook & Bake Paper, we were tasked with driving awareness of the versatility of this multipurpose kitchen staple. To get shopper’s attention, our team of in-store demonstrators prepared and served another irresistible Kiwi classic, cheese toasties. By cooking on Glad Cook & Bake Paper, rather than buttering the outside of the bread, we won shoppers over with the lack of mess and a much healthier way of cooking.

Customers were fascinated and the conversion rate reflected this – 35%

35%

Conversion Rate