Our Services
Experts in Converting Product Sampling Campaigns into Exceptional Sales Results
We know that without a trial experience or recommendation, many customers would not have purchased a new product.
In an FMCG market, bringing awareness to your brand is essential.
The Generalist Promo will boost your brands awareness and increase your sales by showcasing your products
and allowing customers to try a sample or experience your brand before they purchase.
Sampling campaigns are a strategic investment which will measurably increase your brand awareness and boost your sales.
Product sampling with demonstration staff allows you to communicate the features and benefits of your brand direct to potential customers. A product sampler could talk up to 200 people in a 4-hour session, delivering key information that encourages shoppers to choose your brand.
One of the indirect benefits of “in-store promotion” or in-store sampling is increasing product awareness. Not all product samples will convert into a sale there and then, but increased brand visibility makes your product more likely to be front of mind when customers are making buying decisions then and in future.
There are a number of different activities you can conduct outside of the store to build profile and awareness. Experiential campaigns bring a product to life. They need to be creative, they need to be eye-catching and they should be innovative. It’s about creating a connection between your brand and your customer.
Sampling at key traffic areas is a great way to get people’s attention and can be undertaken at traffic lights, bus stops, train stations and other high traffic areas.
